Today in the age of the Internet, your business marketing goals must include at the minimum an Online presence, even better a comprehensive website. Years ago, the Internet did not come into play with your business? strategic marketing plan. Now, it is a vital component. If you haven?t realized this by now, your business can be doomed.
Marketing plans now have a large portion of work to be done on the Internet. Some might think?my business doesn?t sell anything online, so why bother with all the work and even costs. Your clients more than likely want some information about your business before they even step into your door. An online presence can at the very least provide them with contact and location information. But in reality, today?s consumer is much more educated than in the past. Consumers research business?, period. They like to know who you are, what you do and why your business is the best for their needs. If you provide them with a web presence, they can answer some of theses questions before speaking with anyone in your business.
An online web presence offers your business a permanent identity, the first steps to Branding your business. With a business e-mail address, you can make contact with others in a professional manner, no more cryptic or off-the-wall e-mail addresses for your business needs. Remember, a key point is that you are showcasing your business, just like you would in the traditional way. Tell potential clients about your skills, what you can do for them, market the associations and groups you participate in, share free information to the customer, your business must captures the needs of your potential customers always, and if possible you can obtain world-wide exposure, not just local or regional. Exposing the community groups and associations you belong to builds trust with potential clients, you are a reputable business so let them know. Internet users desire information, free information. You can provide them this service, offer tips, advice, user manuals, white papers, and the list goes on. Expanding your exposure is a basic traditional marketing target anyway, why not try to reach around the world?can?t hurt right?
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Okay so we?ve established your business needs a web presence for a list of reasons. Now, how does this fit into your marketing plan? Essentially, your strategic, precise plan of action just increased ten-fold. That?s okay, a web presence is a necessity, not an option. So first your marketing plan needs to be re-worked and expanded. Most, if not all, marketing companies already have an online strategy that will fit your present situation. Remember, just like traditional marketing, online marketing costs money. It?s a fact and there is no way to get around this one. But your business needs to put this online marketing into the investment category. Your web presence can even provide a measurable return on investment. So relax and let?s start from the beginning of the basics.
The basis of your online presence is of course your web site. Now there are two obvious options: create your own website; or have it designed and developed professionally. There is some simple logic here?.if your website looks cheap and average, that can make or break a sale, although if your site exudes professionalism, quality and honesty your odds of making a new sale to a new client are much greater. So please seriously ponder going the professional route. There are some affordable options that will provide you with quality without emptying your wallet.
But before you or your web designer begin the design process, ponder a few things: what are your goals and purposes; how and what information should you present; what type of information could you get back from the visitors (e.g. contact information, feedback, and even demographics). Planning is the key to the pot of gold at the end of the rainbow. You must set in place the goals for your visitors to your site and assess your audience, probe what they need, want, and don?t want.
One final important focus, in this introductory article, should be on projecting why your business is the most qualified to fill the visitor?s needs and establishing a much desired level of authority and honesty. Having your audience trust your company goes a long way. Now, get started planning.
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Source: http://dadycandoit.com/its-time-for-your-business-to-have-an-online-presence/
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